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Business, Science of Wine-making Focus of Seminar

January 12, 2004

Topics ranging from the impact of supervalue wines to environmental practices in vineyards will be examined March 7 to 11 during a UC Davis executive education program on the business and science of wine-making in Sacramento, Calif.

Middle and senior managers from the wine industry are expected to attend the fourth annual UC Davis Wine Executive Program, a joint offering of the university's Graduate School of Management and its Department of Viticulture and Enology.

The innovative program -- which has drawn participants from across the United States and around the globe -- is tailored for professionals from large and small wineries, vineyards, industry suppliers, distributors, financial institutions, service providers and other associated sectors.

The curriculum covers marketing, accounting and financial management, wine production variables, cost analysis and controls, vineyard operations, and the latest in grape and wine research.

Sessions open to the media include:

  • "Crushing the Competition: Marketing for the Wine Industry" with Professor Prasad Naik of the management school. 1:30 p.m. to 4 p.m., March 8.
  • "The Wine Industry: A Global Perspective" with Robert Smiley, professor of the management school and a wine economist. This session includes a discussion of recent developments regarding prices and the popularity of different varietals. 8 a.m. to 9:30 a.m., March 10.
  • "Vineyard Challenges: Winemaking From the Ground Up" with Professor Andrew Walker and James Wolpert, cooperative extension specialist and chair of the viticulture and enology department. 9:45 a.m. to noon, March 10.

The sessions will be held in Suite 100 at One Capitol Mall, Sacramento.

Top sponsors include Wine Business Monthly, Seguin Moreau and Kobrand Wine & Spirits.

Registration is required for those other than members of the media, and space is available. More information is on the program's Web site at http://www.wineexecutiveprogram.com.

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